Madrid, July 3rd, 2023 — The Sheltering Campaign, carried out by the Famvin Homeless Alliance, was awarded the prestigious prize for “Best Social Value in Social Project or Action” at this year’s International Festival of Social Advertising.
The video campaign was conceived to shine a spotlight on global homelessness and encourage practical solutions in line with the mission of the 13 Houses Campaign by sharing the powerful story of the “Sheltering” sculpture, created by the talented artist Timothy Schmalz.
The award ceremony took place at CaixaForum Madrid. Natalie Monteza, Campaign Coordinator for the “13 Houses Campaign”, received the award on behalf of the FHA and said: “The goal of the 13 Houses Campaign is to house 10,000 people around the world, in the 160 countries where the Vincentian Family works. This is just the first step in an ambitious plan to change the lives of many of the 1.2 billion people who are currently homeless around the world through practical projects and pressure for systemic change.” Accompanied by Juan Della Torre, CEO and Founder of La Machi, Communication for Good Causes, the communications agency that developed and executed the campaign, Monteza celebrated the recognition and said: “This award is very important, not only because it recognizes communications efforts behind the campaign, but also because at the end of the day it promotes and visualizes our true objective, which is the 13 houses campaign.”
This award holds immense significance for us as it acknowledges our relentless efforts to address the pressing issue of homelessness and empower the 1.2 billion people living without shelter around the world. The FHA firmly believes that everyone deserves a safe and dignified place to call home, and we have been working tirelessly to make this vision a reality.
We remain dedicated to our mission, and this recognition further fuels our commitment to providing sustainable housing solutions worldwide.